Jeff Walker & Don Crowther – Webinar Funnel Formula

Jeff Walker & Don Crowther – Webinar Funnel Formula

I’m Excited You’re Joining Webinar Funnel Formula!

As a reminder, here’s everything you get when you register for the Webinar Funnel Formula Program:

  • The exclusive Pilot Program Experience With the opportunity for copy reviews and critiques of your webinar assets, joining Webinar Funnel Formula now is probably the closest you can get to being personally coached by Don Crowther and Jeff Walker. And if you create an amazing webinar, we may ask to feature you as a case study!
  • Eight modules that walk you through creating your next webinar and a promotion plan to maximize sales.
  • Weekly Pilot Program Implementation Calls where you can get feedback on your webinar development and have your questions answered live, plus two implementation weeks to help you maximize your forward momentum.
  • Detailed webinar planners and exercises to help keep you on track, module by module.
  • Complete transcripts of all the training videos (perfect if you like to read more than watch videos).
  • Audio files for every training video (if you would rather listen to the training instead of watching the videos – great while you’re driving or taking a walk).
  • Access to the Portal Community, where you can ask questions and get answers and support from fellow community members and my team.

Plus these bonuses:

BONUS: The “Webinar List Builder” – learn how your webinar can help you grow an email list of people hungry for what you offer.

BONUS: “Starting From Scratch: The Perfect Webinar Product” – not sure what to offer through your webinar? No problem. We’ll show you how to develop your product… even if you’re starting totally from scratch.

BONUS: “Webinar Tech – Quick Start Guide” – Don’s training on how to pick out the technology for your webinar, and get it set up fast. If you’re just starting out and you’re intimidated by the “technology question”… we’ve got you taken care of.

BONUS: “Webinar Confidence Code” – as an introvert who interacts live with his tribe every week, Jeff has mastered feeling good about being with your audience life and on camera. Get his best tricks in this brand new training.

BONUS: 90 Days of Webinars for Just $1. Try 90 days of WebinarJam and EverWebinar for just $1. You’ll be able to hit the ground running with your webinars, without worrying about where to start.

BONUS: The “Big Idea” Crowdsource Training – If you nail your big idea, you’ve won half the battle on your webinar. This is a recording of a super-hot call we just did where we created a bunch of big ideas in real-time for real-world businesses. Watch how we did it and model it so that you can do it for your own webinar.

BONUS: Two Tickets to launch – This is a three-day, live, in-person event where the most successful entrepreneurs I know gather to share their most advanced strategies and tactics. It’s happening this November 8-10 in Phoenix, AZ, USA.


Learn what transforms a regular webinar into a potential million-dollar webinar.

Welcome [4 min]

Getting Started Course Overview [12 min]

1 Your million-dollar webinar [15 min]

2 Setting a goal for your webinar [6 min]

3 The power of market research [10 minutes]


Put the pieces in place for a high-converting webinar. This is about what makes this course, and the Webinar Funnel Formula itself, so powerful. By the end of this module, you’ll understand what it takes to create a profitable webinar and webinar funnel.

1 Introduction [2 min]

2 The best offers for webinars [11 min]

3 Webinar funnel overview [7 min]

4 Key elements for webinar success [3 min]

5 Six Decisions Before Your Webinar [64 min]

6 Buyer’s Mindset [10 min]

7 Creating a highly profitable webinar [12 min]

8 Four weeks to an effective webinar [3 min]


Boost registration numbers for your webinar. Know how to optimize your registration page and the registration process to drastically increase the number of people who sign up for your webinar.

1 Introduction [1 min]

2 Webinar registration timelines [10 min]

3 Optimize your registration page [44 min]

4 Common webinar registration page errors [16 min]

5 Boost registration with a gift [4 min]

6 The three audiences [9 min]

7 Promoting your webinar [30 min]

8 Additional registration strategies [15 min]


Understand the steps to take to ensure great attendance for your webinar. Generate a ton of buzz for a great turnout.

1 Introduction [2 min]

2 Creating the right mindset for attendance [31 min]

3 Keeping registrants informed [32 min]

4 Offer an instant bonus for more registrations [9 min]

5 Keeping people engaged until the webinar [15 min]

6 Retargeting ads to improve attendance [6 min]

7 Use video to add a personal touch [8 min]

8 Additional attendance strategies [6 min]


Create content for your webinar that delivers maximum value, builds anticipation, and primes your audience for the sale.

1 Introduction [2 min]

2 Content section overview [10 min]

3 Before you begin: the webinar pre-show [12 min]

4 Introducing your webinar [5 min]

5 objectives & commitment [7 min]

6 The reframe & the opportunity [25 min]

7 Delivering massive value in your webinar [24 min]

8 Webinar sales boosters [35 min]