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Eugene M. Schwartz – The Brilliance Breakthrough

Eugene M. Schwartz – The Brilliance Breakthrough

Dear friend, Everyone practicing copywriting or marketing today needs as much Gene Schwartz in their life as possible. I believe he might be the most important figure in the history of advertising when it comes to the merging of human behavior with copywriting and marketing. And since I like to say, “marketing isn’t everything, it’s […]

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