Todd Brown – Webinar Intensification Process

Imagine getting 52%, 56%, and even 67% of your registrants to actually show up to your webinars eagerly waiting to hear your message.
That’s exactly what the Intensification Process consistently does for you.
What Is The Intensification Process?
A few years ago, while running the marketing at Strategic Profits, Rich and I got word from Clayton Makepeace that he was doing something for Weiss Financial that was creating massive amounts of revenue from webinars.
He was using a cool model for doing event-based training that sold like gangbusters. And that was the first we’d heard of them the way Clayton was doing ‘em. After reverse-engineering the whole process, studying every step out the whazoo, and then testing them based on Clayton’s model, Rich was able to prove the model’s validity and effectiveness (and profitability) for us.
Then… he took the model to a whole new level. And our results at Strategic Profits EXPLODED.
In fact, one of the webinars we had, at the time, was bringing us about $82.00 PER REGISTRANT.
And it was at that time, that Rich published a, now famous, 49-page report for our Founders Club Members that laid out the model we were using.
(Sidenote: It was really that one report that brought evergreen webinars to the IM market.)
Anyway, in the report, Rich shared a piece of the process we used to drive attendance through the roof.
The full sequence later became known as THE INTENSIFICATION PROCESS.
And every time I’ve used it since… it has consistently brought us attendance rates above 50%.
And it’s been working for both evergreen webinars as well as live webinars.
And the reason it creates such uncommonly high attendance rates is that it does a couple of unique things for you:

• First, it not only reminds prospects about the event, but it also sells them on actually attending.
• And it shows prospects the impact your webinar will have on their lives… driving them to desperately want to hear your message.

But that’s just the beginning.

• By the end of the Intensification Process… prior to attending your webinar… prospects feel like they know you…they like you… they trust you…and they believe you are capable of working magic in their lives.
• Most importantly: By the end of the Intensification Process… as prospects are getting on your webinar… they have the right frame of mind needed to sell big-time… the mindset conducive to buying your product or service.

And this all happens because of how the Intensification Process creates the right FRAME for prospects.