Finally, Learn How To Make Your Shopping Ads ProfitableGetting high-quality, wallet-out visitors to your store at a low cost is the foundation of making your eCommerce business successful./And Google Shopping can deliver you exactly that.
The Google Shopping Success CourseModule 1Setting Up For SuccessWith Google Shopping, getting the technical parts right is often a huge obstacle.That’s why I broke down every step of the setup process: how to create a product feed, how to send it to Google and how to make sure you can track the results of your campaigns.In this module, I dive deep into every single step and cover everything that can go wrong and explain exactly how to solve it.It doesn’t matter which e-commerce cart platform you’re on. There are specific video tutorials for Shopify and Woocommerce, but I’ve included a wide selection of tools and work methods you can use if you’re on a different eCommerce platform.If you’re worried that this will get too technical, don’t worry. I share my screen and you’re able to follow and replicate the exact things that I’m doing.Lessons in this module:From Product to Product AdProduct Feeds 101Setting Up Google Merchant CenterProduct Feeds on ShopifyProduct Feeds on WoocommerceProduct Feeds on other platformsFixing Problems in Google Merchant CenterSetting Up Google AdsSetting Up Google Analytics
Module 2From Launch To SalesOnce you’re done with the setup, you’re ready to dive into Google Ads and launch your first campaign.After launch, I’ll show you the Optimization Pyramid, a framework that I use to optimize the different parts of my own Google Shopping campaigns.This ensures that your campaigns improve over time and generate the results you need.You’ll see me work on actual campaigns while I talk through why I’m making certain changes and how they tie into the bigger picture.
Lessons in this module:Under The HoodLaunching Your First Google Shopping CampaignThe Optimization PyramidAccount StructureKeywordsBiddingBid AdjustmentsYour Optimization RoutineTracking sales with Google Analytics
Module 3Save And ScaleWith your campaigns launched and the basic optimization is taken care of, it’s time to take them to the next level.In this module, I’ll share advanced optimization tactics that will help you to save on ad spend, while at the same time scale the best performing parts of your campaigns.If you thought Google Shopping was a black box, these lessons will shed a lot more light on the inner workings of the system, essential to get ahead!Lessons in this module:Custom labelssearch query level biddinProduct Feed OptimizationCompetitive researchStar RatingsMerchant promotionsGoogle merchant center feed rulesData Feed ToolsTarget ROAS BiddingProduct level ad groupsShowcase Shopping Ad TypeAdvanced Google AnalyticsPulling The Plug
Module 4Beyond Google ShoppingIf you have well-optimized and profitable Google Shopping campaigns running, it’s time to look beyond.In this module, I show you how to leverage other parts of the Google Ads like Remarketing and Search Ads based on the performance of your Shopping campaigns.Lessons in this module:Dynamic RemarketingStatic RemarketingRLSAFrom Shopping To Search
BonusesAs part of this course, you’ll get access to the following bonuses:Setup checklistOptimization checklistROAS calculatorProduct feed templateAll of these extras make it easier for you to apply the information in this course to your own campaigns.
Worth $450