Course Review: Ben Cummings – Search Find Buy

Introduction

🚀 Ben Cummings’ “Search Find Buy” is a comprehensive course designed to guide aspiring entrepreneurs in building a profitable physical products business from the ground up. This course is tailored for individuals looking to venture into the world of eCommerce, specifically focusing on selling on Amazon through the Fulfillment by Amazon (FBA) model. The course promises to provide easy-to-follow, current, and in-depth strategies to help students navigate the complexities of selling physical products online. It aims to equip students with a proven four-step formula for success: select, source, list, and launch. Ben Cummings, a seven-figure eCommerce seller himself, shares his real-world experiences and strategies to help students achieve similar success.

“Search Find Buy” is not just about theoretical knowledge; it’s about practical application. Ben Cummings emphasizes actionable tasks and real-world scenarios, providing students with the tools and insights needed to succeed in a competitive market. The course is structured to take students from novice to expert, covering everything from identifying profitable product opportunities to launching and scaling their Amazon businesses. Whether you’re a complete beginner or an experienced seller looking to refine your strategies, this course aims to provide valuable insights and guidance. By following Ben’s proven strategies, students can potentially achieve significant revenue and build a sustainable online business. The course offers a blend of foundational knowledge and advanced tactics, ensuring that students are well-prepared to tackle the challenges of selling on Amazon. 🌟

Course Description

🔍 “Search Find Buy” offers a comprehensive roadmap for building a successful Amazon FBA business. The course is structured around a four-step formula: select, source, list, and launch. It begins by identifying profitable product opportunities using Ben Cummings’ unique methodologies, such as the “PIGS & HOPPS” method, which teaches students to look where others aren’t. The course then delves into product sourcing, teaching students how to find and negotiate with suppliers like a pro. Ben provides templates for negotiation processes, ensuring students feel confident in their interactions with suppliers. The course also covers packaging and shipping strategies, teaching students how to optimize these aspects to increase profits and enhance the customer experience.

The core of the course focuses on launching products effectively on Amazon. Ben shares his “New Product Launch Formula,” teaching students how to create optimized product listings, choose relevant keywords, and boost their products’ rankings from day one. The course also covers essential aspects of running an Amazon business, such as setting up your business even if you’re living outside the USA, understanding Amazon’s ranking factors, and optimizing product images. The course is delivered through detailed, easy-to-follow videos and action tasks. Ben Cummings shares case studies of his students, providing real-world examples of how his strategies have led to success. 📈 He also addresses common challenges and obstacles that students may face, offering practical solutions and advice. “Search Find Buy” is designed to be a complete, end-to-end solution for anyone looking to build a profitable Amazon FBA business. 🚀

Ideal Student

• Aspiring entrepreneurs looking to start an eCommerce business 💼
• Individuals interested in selling physical products on Amazon through FBA 📦
• Beginners with no prior experience looking for a step-by-step guide 📝
• Existing Amazon sellers looking to improve their product selection process 🤔
• Individuals seeking proven strategies for launching products successfully on Amazon 🚀

Learning Outcomes

• Identify profitable product opportunities using unique methods like “PIGS & HOPPS” 💡
• Source products effectively and negotiate with suppliers confidently 🤝
• Create optimized product listings that maximize conversions on Amazon 📝
• Launch products successfully and boost rankings using proven strategies 🚀
• Understand and apply the key factors that influence Amazon rankings 📈

Course Modules

Module 1: The World’s Most Perfect Business

🌍 This module lays the foundation for your Amazon business. Ben explains why selling physical products on Amazon is a perfect business opportunity today. He shares case studies of his successful students and outlines a business plan that he advises students to follow. Ben details on how to set up your business, even if you live outside the USA. The goal is to inspire and motivate you to take action and build a successful Amazon business by showing the potential income that exists. 🌟

Module 2: PIGS & HOPPS

🐖 Ben introduces his unique method for finding promising product opportunities to sell on Amazon where you’ll learn what criteria makes a good private label product and the products you should avoid. “PIGS & HOPPS” involves looking in the opposite direction of where everyone else is looking. Ben teaches you how to identify underserved niches and untapped product categories, ensuring you find products with high-profit potential and low competition. He emphasizes the importance of niche research to find products that resonate with customers. 🧐

Module 3: How To be a Product Sourcing Ninja

🥷 This module focuses on sourcing your chosen product. Ben teaches you how to find reliable suppliers and negotiate effectively. He provides templates for negotiation processes, covering various contact points to ensure you are confident during negotiations. Ben also discusses common supplier problems and how to overcome them, offering practical advice for building strong relationships with your suppliers. 🤝

Module 4: Packaging & Shipping Your Product

📦 In this module, you’ll learn how to ship your product efficiently. Ben explains how to add your product to Amazon FBA, choose a brand and product name, and package your product to increase its value in the eyes of customers. The module aims to ensure your products are well-protected during shipping, that your products have the right marketing and maximize visual appeal. 💫

Module 5: Launching Your Amazon Product

🚀 This module is Ben Cummings’ area of expertise. He shares his New Product Launch Formula, teaching you how to create and optimize your product listing on Amazon for maximum conversions. You’ll discover what to include in your product copy and images. Ben explains the three key factors that affect Amazon rankings, guiding you on how to boost your keywords in rankings from the beginning. You’ll learn how to choose keywords wisely and implement effective launch strategies. 🌟

Pros and Cons

Pros

• Comprehensive and in-depth training 📚
• Taught by a seven-figure eCommerce seller 📈
• Proven strategies and actionable advice ✅
• Focuses on practical application and real-world scenarios 🌍
• Covers all aspects of building an Amazon FBA business 📦
• Provides templates and resources for negotiation and product launching 📝

Cons

• May require a significant time investment ⏳
• Some strategies may require additional financial investment 💰
• Market conditions and Amazon algorithms can change, requiring adaptation 🔄
• Success depends on individual effort and implementation 💪
• The discontinuation of the program means no new updates or support 🛑
• Existing members only have access to the members area for now. 👤

FAQs

• What is Search Find Buy?
  Search Find Buy is a comprehensive course by Ben Cummings designed to teach individuals how to build a profitable physical products business on Amazon using the FBA model.
• Who is Ben Cummings?
  Ben Cummings is a seven-figure eCommerce seller and entrepreneur with extensive experience in selling on Amazon. He is the instructor of the Search Find Buy course.
• What does the course cover?
  The course covers everything from identifying profitable product opportunities to sourcing, listing, and launching products on Amazon. It also includes strategies for packaging, shipping, and optimizing product listings.
• Is this course suitable for beginners?
  Yes, this course is designed to be easy to follow and suitable for both beginners and experienced sellers looking to improve their strategies.
• Is there any support available for the course?
  As the product has been discontinued, any support would come via the members area, if provided.
• Is the course still relevant today?
  While the core principles of selling on Amazon remain the same, market conditions and Amazon algorithms can change. As a previous member, you’d need to adapt the strategies taught in the course to the current environment.

Final Verdict

In conclusion, “Ben Cummings – Search Find Buy” was a comprehensive course that provided a solid foundation for building an Amazon FBA business. While the course has been discontinued, the core principles and strategies taught remain valuable. 🌟 Ben Cummings’ expertise and practical approach made this course a worthwhile investment for aspiring eCommerce entrepreneurs. The course covered all essential aspects of selling on Amazon, from product selection and sourcing to launching and scaling. However, it’s important to note that the course’s effectiveness may depend on individual effort and adaptation to current market conditions. Given that the members area of the program is still accessible for existing members, the program still gives the opportunity to the previous members of the course to review and extract any value the program provided in the past. If you were a student of Ben’s who got access to the course in the past, you might find some value inside the course. If not, I’d suggest looking for another program of Ben’s, or something similar! 🚀