Course Review: Harmon Brothers – EATS Easy Ads That Sell Challenge
Introduction
The Harmon Brothers – EATS (Easy Ads That Sell) Challenge is a comprehensive online course designed to empower entrepreneurs, marketers, and business owners to create simple yet highly effective video advertisements. 🚀 In a world where video dominates the digital landscape, this challenge provides a step-by-step guide to crafting compelling ads that resonate with audiences and, most importantly, drive sales. The course focuses on 15 tested ad formats that the Harmon Brothers have successfully used for their clients, generating millions in revenue. Whether you’re a startup looking to make a splash or an established company seeking to optimize your ad spend, this challenge offers practical strategies that can be implemented quickly and affordably. Participants will learn how to leverage existing footage, user-generated content, and minimal scripting to produce ads that capture attention and convert viewers into customers. By the end of this course, students can expect to have a solid understanding of the EATS framework and the confidence to create ads that deliver tangible results.💰
Course Description
The EATS Easy Ads That Sell Challenge is structured as an immersive, on-demand training program. It consists of five pre-recorded sessions, each approximately two hours in length, allowing students to learn at their own pace. ⏰The core of the course revolves around the 15 proven ad formats that the Harmon Brothers have refined over years of experience. Participants will receive over 10 hours of instruction from industry experts, including Daniel Harmon, Jonny Vance, and Shane Rickard. Each ad format is dissected, providing viewers with clear, actionable steps for implementation. In addition to the video modules, the course includes workbooks packed with templates, formulas, and real-world examples to guide students through the creative process. The challenge also features bonus content, such as access to the Harmon Brothers’ library of killer ads and a training on how to ‘ad-hack’ competitors to identify winning strategies. With lifetime access to course materials, students can revisit and reference the content as needed, making it a valuable resource for ongoing marketing efforts. The course aims to demystify video advertising, making it accessible and achievable for businesses of all sizes. 🎯
Ideal Student
- Entrepreneurs seeking cost-effective advertising solutions 💡
- Marketing professionals aiming to enhance their video ad skills
- Business owners wanting to test ad ideas before large investments
- Startups looking for quick and inexpensive ways to boost sales 📈
- Anyone willing to put in the work to create effective ads
Learning Outcomes
- Understand the EATS framework for creating effective video ads 🧠
- Master 15 tested ad formats proven to drive sales
- Develop skills in leveraging existing footage and user-generated content
- Create ads with minimal scripting and low production costs 🎬
- Learn how to analyze competitor ads to identify successful strategies
Course Modules
- Module 1: Introduction to EATS and Foundational Concepts
This module lays the groundwork for the entire challenge. It introduces the EATS framework, explaining its core principles and why it’s effective. Participants learn the importance of simplicity in advertising and how to identify the key elements that make an ad successful. The module also covers essential research techniques, including understanding your target audience and competitive landscape. By the end of this module, students will have a clear understanding of the course objectives and a solid foundation for creating impactful ads.
- Module 2: The 15 Easy Ads That Sell – Part 1
This module dives into the first set of ad formats. Each format is presented with detailed examples, breaking down the key components and explaining why they work. Participants learn how to adapt these formats to their specific products or services, focusing on highlighting unique selling points and addressing customer pain points. Practical exercises and templates are provided to help students create their own versions of these ads.
- Module 3: The 15 Easy Ads That Sell – Part 2
Building on the previous module, this section covers the remaining ad formats. These formats are designed to cater to various marketing goals and target audiences. The module emphasizes the importance of testing and iteration, teaching students how to analyze ad performance and make data-driven adjustments. Case studies of successful campaigns are examined to provide inspiration and practical insights on implementation.
- Module 4: Ad Hacking and Competitive Analysis
This module focuses on gaining a competitive edge by analyzing what’s working for others. Students learn how to identify successful ads in their niche and deconstruct them to understand the underlying strategies. The module covers tools and techniques for monitoring competitor ads and tracking their performance. Ethical considerations are also addressed, emphasizing the importance of innovation over imitation.
- Module 5: Implementation and Optimization
The final module focuses on putting everything into practice. Participants learn how to create an ad campaign, set up targeting parameters, and track key metrics. The module covers strategies for optimizing ads to improve conversion rates and maximize ROI. Students also receive tips on scaling successful campaigns and avoiding common pitfalls. By the end of this module, participants will have a complete roadmap for creating and managing effective video ad campaigns. 📈
Pros and Cons
Pros
- Proven ad formats that have generated millions in sales 💰
- Cost-effective strategies for creating impactful ads 💸
- Comprehensive, step-by-step training from industry experts
- Lifetime access to course materials
- Practical workbooks and templates for hands-on learning
- Access to a library of killer ads for inspiration
Cons
- Requires time and effort to implement the strategies ⏳
- May not be suitable for those seeking fully automated solutions
- Some ad formats may require basic video editing skills
- Course content is pre-recorded, lacking live interaction
- Results may vary depending on the product and market conditions
- Some bonus content may be outdated
FAQs
- Will this teach me how to write funny ads?
No, this challenge focuses on creating simple ads that nail messaging and drive sales rather than comedic scripts. - How much is the course?
The course is priced at $297. Follow the principles taught, the work should more than pay for the price of the challenge. - How is this different from your 14 Day Script Challenge?
This challenge focuses on the 15 ad formats for testing ads that sell, often requiring no script, while the 14 Day Script Challenge is designed to help write conversion scripts. - Do you offer courses for an entire company?
Yes, reach out via email to discuss the specific needs. - Why can’t I learn this from your book?
The book tells the story of the company’s origins, pillars of creative success, disrupting advertising, but does not teach ad formats or how to create video ads. - What kind of results can I expect?
While results will vary, by implementing the strategies of Harmon Brothers – EATS Easy Ads That Sell Challenge you should see positive returns in your ad campaigns.
Final Verdict
The Harmon Brothers – EATS Easy Ads That Sell Challenge is a valuable resource for anyone looking to create effective video ads without breaking the bank. Its strengths lie in its focus on proven ad formats, practical strategies, and hands-on learning approach. While the course requires effort and may not be suitable for those seeking fully automated solutions, the potential ROI is significant.🚀 The course is particularly beneficial for entrepreneurs, marketing professionals, and business owners who want to test ad ideas, boost sales, and gain a competitive edge in the digital landscape. With lifetime access to course materials and a wealth of bonus content, this challenge offers ongoing value and support for continuous improvement. Overall, the Harmon Brothers – EATS Easy Ads That Sell Challenge is a worthwhile investment for those committed to mastering the art of video advertising and achieving tangible business results. If you’re ready to create ads that capture attention, convert viewers into customers, and drive sales for your business, this challenge is an excellent choice.👍