ConversionXL – Intermediate Google Analytic

Intermediate Google Analytics: Extracting Expert-Level Marketing Insights
Ready to go beyond the basics? This tactical training course will let you watch over the shoulder of one of the world’s leading Google Analytics experts.

Enroll in this Google Analytics course to learn how to…

• Master attribution so you know exactly how your channels work together and how your users convert.
• Get 10x more out of the basics you already know: custom dimensions, custom metrics, event tracking, etc.
• Draw out advanced insights from your content analytics, form analytics, social analytics, and PPC analytics.
• Produce enterprise-level reports using Data Studio.
• Unlock all of the potentials of enhanced eCommerce to make smarter product, placement and promotion decisions.

• Join This Google Analytics Masterclass
  CXL Institute brings you an intensive online training course led by a world-renowned analytics expert, Charles Farina.

  After just 8 classes, you’ll have Data Studio expertise and advanced Google Analytics skills. You’ll be able to:

  • Identify and build audiences.
  • Implement rich attribution modeling (i.e. no more “last click”).
  • Do powerful customizations.
  • Draw out cross-device and mobile app insights.
  • Wield enterprise eCommerce capabilities.

  At the end of the day, this course is going to make you a smarter, more data-driven marketer. (It’s going to make you a lot of money, too.)

  Classes:
  Intermediate Google Analytics

  Class 1 – Audiences (Advanced Segments)
  Advanced segments allow you to create powerful audiences that tailor the entire platform to your needs.

  Class 2 – Attribution & Remarketing
  Last click? This session is all about understanding and visualizing the real story behind how your users convert. Learn how many touches occur, how long it takes and how all of your channels work together. Plus, learn about powerful integrations with AdWords and DoubleClick that will have an immediate impact on your ROI.

  Class 3 – Custom Dimensions, Metrics & More
  You need to understand how to use custom dimensions, custom metrics, calculated metrics, event tracking, and non-pageview-based tracking.

  Class 4 -Content Performance
  Content is more than just a pageview. We will cover advanced content analytics, form analytics, media tracking and social/blog analytics. Find out what is really happening on your website.

  Class 5  – Custom Reports & Data Studio
  The majority of this session will be spent on Data Studio, part of the Google Analytics 360 Suite, which provides free enterprise reporting capabilities. Learn how to connect to all of your data (social, email, Google Analytics, etc.)