Fluent University – The Trio Bundle

Pin & Thrive Modules:

Module 1: Business Foundations

This foundational module sets the stage for your success as a Pinterest Manager. It dives deep into why Pinterest is a powerful visual search engine and marketing platform, distinct from traditional social media. You’ll explore its user demographics and behavior, understanding how businesses leverage it for brand awareness, traffic generation, and sales. Crucially, this module guides you through the essential steps of setting up your own Pinterest Management business. Topics include defining your ideal client, choosing a niche (if desired) to stand out, structuring your service packages, and understanding the legal and financial basics of freelancing. You’ll learn how to position yourself as an expert from day one, establishing credibility and attracting clients who value specialized skills. This involves setting up professional communication channels and understanding the tools of the trade needed beyond just Pinterest itself. The goal is to build a solid business framework upon which your technical Pinterest skills can thrive, ensuring you’re not just a technician but a strategic business partner for your clients.

Module 2: Content

Content is the lifeblood of marketing your own Pinterest Management services. This module focuses on how to effectively showcase your expertise and attract your ideal clients without resorting to pushy sales tactics. You’ll learn various content marketing strategies tailored for service providers, understanding how to create valuable content (like blog posts, social media updates, or lead magnets) that demonstrates your knowledge of Pinterest and resonates with potential clients’ pain points. This includes identifying the best platforms to share your content for maximum visibility within your target market. The module covers crafting compelling copy that highlights the benefits of Pinterest management and positions your services as the solution. You’ll explore different content formats, from educational tips and case studies to behind-the-scenes glimpses of your process. The emphasis is on building trust and authority, so when businesses need Pinterest help, you are the go-to expert they think of. This module equips you to sell your services authentically and effectively through strategic content creation.

Module 3: Finding and Onboarding Clients

Knowing Pinterest is one thing; getting paid clients is another. This crucial module bridges that gap, providing actionable strategies for client acquisition specific to Pinterest management services. You’ll explore various methods for finding potential clients, including leveraging social media (like Instagram and Facebook groups), networking effectively online, utilizing freelance marketplaces strategically, and even implementing outreach techniques. Beyond finding leads, the module focuses heavily on creating a stellar client experience right from the first interaction. You’ll learn how to conduct discovery calls that convert prospects into clients, craft compelling proposals that outline your value, and develop a seamless onboarding process. This includes creating detailed questionnaires to understand client goals, setting clear expectations, establishing communication protocols, and ensuring all necessary access and information are gathered efficiently. The aim is to build strong client relationships based on professionalism, personality, and trust, setting the stage for long-term partnerships and positive testimonials.

Module 4: Pinterest Set-Up

This module dives into the technical nuts and bolts of establishing a strong foundation on Pinterest, both for your own business profile and for your clients. You’ll learn the critical steps for setting up a Pinterest Business account correctly, including verifying websites and claiming associated accounts (like Instagram or Etsy). The module differentiates between personal and business accounts, highlighting the essential features exclusive to businesses, such as analytics and advertising capabilities. You’ll master profile optimization techniques – crafting keyword-rich profile descriptions, creating relevant boards with optimized titles and descriptions, and designing a visually appealing profile presence. Furthermore, this section introduces essential third-party tools and software commonly used by Pinterest Managers for scheduling (like Tailwind), pin design (like Canva), and potentially analytics tracking beyond Pinterest’s native platform. Understanding these tools and how to integrate them is vital for efficient workflow and delivering professional results. This module ensures accounts are technically sound and primed for strategic growth.

Module 5: Managing Your Client’s Pinterest Account

Once onboarded, the real work begins. This module focuses on the day-to-day and week-to-week tasks involved in effectively managing a client’s Pinterest presence. You’ll learn how to develop efficient client workflows, including content curation, pin creation schedules, and optimal pinning frequency based on client goals and platform best practices. Time management strategies specifically for Pinterest VAs are discussed, helping you balance multiple clients effectively. A significant portion is dedicated to understanding and interpreting Pinterest Analytics. You’ll learn which metrics matter most (impressions, saves, outbound clicks, conversions), how to track progress towards client goals, and how to compile clear, concise performance reports that demonstrate the value you’re providing. This includes identifying trends, understanding what content resonates best, and making data-informed decisions to refine the strategy. This module transforms you into a capable manager, adept at executing strategy and proving results.

Module 6: Pinterest Strategy

Effective Pinterest management goes beyond just pinning; it requires a tailored strategy. This module elevates your skills from technician to strategist. You’ll learn how to analyze a client’s business goals, target audience, and existing content to develop a customized Pinterest strategy designed to achieve specific objectives, primarily increasing website traffic and driving sales or leads. This involves deep dives into keyword research specifically for Pinterest, understanding how users search on the platform, and strategically incorporating keywords into pin descriptions, board titles, and even image file names. You’ll explore different pin formats (static pins, video pins, Idea Pins) and learn when to use each for maximum impact. Crucially, this module addresses troubleshooting: what to do when results aren’t meeting expectations. You’ll learn common pitfalls, how to diagnose issues using analytics, and how to pivot the strategy effectively. This module empowers you to deliver strategic value, positioning you as an indispensable asset to your clients.

Bonus Module: Scale Your Business

This bonus module looks beyond initial client work towards long-term business growth and sustainability. It explores strategies for leveraging your existing success to fuel further expansion. You’ll learn how happy clients can become your best marketing asset through testimonials and referrals, and how to proactively encourage these. The module covers techniques for smoothly renewing client contracts, demonstrating ongoing value, and potentially upselling additional services. For those with ambitions beyond solo freelancing, it provides insights into expanding your business by building a team. This includes considerations for hiring subcontractors or employees, delegating tasks effectively, and managing a growing agency. Even if team building isn’t your immediate goal, the principles discussed help you think like a CEO, focusing on efficiency, profitability, and strategic growth. This module provides a roadmap for turning your successful Pinterest management service into a scalable, thriving business venture, offering pathways for long-term career development in the field.

Blogging Blueprint Modules:

Module 1: Blogging Fundamentals

This introductory module establishes the critical role of blogging in a modern content marketing strategy. It goes beyond simply defining a blog, exploring its power as a long-term asset for businesses, unlike ephemeral social media posts. You’ll understand how consistent, high-quality blogging can drive organic traffic, build authority, generate leads, and support sales goals. The module specifically frames blogging within the context of offering it as a service – becoming a Blogging VA or blog manager. It covers the core responsibilities involved, such as content planning, writing, editing, optimizing, and promoting blog posts for clients. You’ll learn the different types of blog posts (e.g., listicles, how-to guides, case studies, thought leadership pieces) and when each is appropriate. Understanding the ‘why’ behind business blogging is crucial for effectively communicating your value proposition to potential clients and setting realistic expectations about the results blogging can achieve over time. This module lays the groundwork for providing strategic, results-oriented blogging services.

Module 2: Keyphrases & Ranking

Writing great content isn’t enough; it needs to be discoverable. This module dives into the technical heart of search engine optimization (SEO) for blog posts, focusing on keyword (or keyphrase) research and understanding ranking factors. You’ll learn various methods and tools for identifying the terms and questions your client’s target audience is actually searching for on Google and other search engines. This includes understanding search intent (informational, navigational, transactional, commercial) and selecting keywords that align with the client’s business objectives and the purpose of each blog post. The module demystifies core SEO concepts relevant to blogging, such as keyword density, semantic keywords (LSI), on-page optimization elements (titles, headings, meta descriptions, image alt text), and the importance of user experience signals (like readability and time on page). You’ll learn how to strategically weave keywords into your writing naturally and effectively, setting the stage for your blog content to rank prominently in search results and attract qualified organic traffic. The provided Keyword Research Spreadsheet resource becomes a key tool here.

Module 3: Masterful Writing

High rankings attract visitors, but compelling writing keeps them engaged. This module focuses on the craft of writing blog posts that people actually want to read from start to finish. It covers techniques for crafting attention-grabbing headlines, writing engaging introductions that hook the reader, and structuring the body content for maximum readability (using short paragraphs, subheadings, bullet points, and white space). You’ll learn how to adopt different tones and styles to match a client’s brand voice, ensuring consistency across their communications. Beyond writing mechanics, this module emphasizes the importance of thorough research. You’ll learn how to find credible sources, gather relevant information, and synthesize it into unique, valuable content that answers reader questions comprehensively. Techniques for overcoming writer’s block and developing a consistent writing process are also explored. The goal is to equip you to produce well-researched, well-written blog posts that not only rank well but also build trust and connection with the reader, positioning the client as an authority in their field.

Module 4: Incorporating Imagery

Visuals are essential for breaking up text, illustrating concepts, and keeping readers engaged in online content. This module teaches the strategic use of images and graphics within blog posts. You’ll learn best practices for selecting relevant, high-quality images (using stock photo sites or client-provided assets), understanding image licensing, and optimizing images for web use (compressing file sizes for faster loading times). The module covers where to place images within a post for optimal impact – breaking up long blocks of text, visually explaining complex ideas, or evoking emotion. You’ll also learn the importance of optimizing images for SEO, particularly through descriptive file names and alt text containing relevant keywords. This helps search engines understand the image content and can contribute to overall post ranking. Furthermore, the module touches on creating simple branded graphics (using tools like Canva) to enhance visual appeal and reinforce the client’s brand identity. Effective use of imagery transforms a wall of text into an inviting, scannable, and more shareable piece of content.

Module 5: Optimizing For Google

Building upon the keyword research concepts from Module 2, this module provides a practical, step-by-step guide to on-page SEO optimization specifically for blog posts. It demystifies the process of making sure each post is technically primed to rank well on search engines like Google. You’ll learn exactly where and how to incorporate your target keyphrases – in the main title (H1), subheadings (H2, H3, etc.), introductory paragraph, body content, conclusion, URL slug, meta description, and image alt text. The module emphasizes natural integration over keyword stuffing, focusing on creating a positive user experience. You’ll utilize the provided Blog SEO Checklist resource to ensure all critical optimization points are addressed before publishing. Concepts like internal linking (linking to other relevant content on the client’s site) and external linking (linking to authoritative external sources) are also covered, explaining their role in SEO and user experience. This module provides the technical checklist and understanding needed to confidently optimize every blog post you write for maximum search engine visibility.

Module 6: Promoting Your Blog

Hitting ‘publish’ is just the beginning. This module focuses on strategies to actively promote blog content and maximize its reach beyond organic search traffic. You’ll learn the importance of a content distribution plan and explore various channels for sharing newly published blog posts. This includes leveraging social media platforms (like Pinterest, Facebook, LinkedIn, Twitter), understanding which platforms are best suited for different types of content and audiences, and tailoring promotional messages accordingly. The module also covers the power of email marketing for blog promotion – notifying subscribers about new posts and driving traffic back to the website. Other potential promotion tactics discussed might include outreach to influencers or other bloggers, repurposing content into different formats (e.g., social media graphics, video snippets), and submitting posts to relevant content syndication platforms. The key takeaway is that proactive promotion significantly accelerates content visibility and impact, ensuring the valuable posts you create reach the intended audience and contribute effectively to the client’s marketing goals.

Module 7: Tracking Results

Demonstrating the value of blogging requires tracking performance and reporting on results. This module teaches you how to monitor the success of the blog content you create and manage. You’ll gain insight into using web analytics tools (primarily Google Analytics) to track key metrics such as page views, unique visitors, time on page, bounce rate, traffic sources (organic search, social, referral, direct), and potentially conversions attributed to blog posts. The module highlights a unique advantage of blogging: its evergreen nature. Unlike social media posts that quickly disappear, blog posts can attract traffic and generate leads for months or even years, often performing better over time as they gain SEO authority. You’ll learn how to interpret the data, identify top-performing posts, understand audience behavior, and use these insights to inform future content strategy. The module also covers how to compile meaningful performance reports for clients (using the provided Monthly Blog Performance Report template), clearly communicating the impact of your blogging efforts on their business objectives.

Flodesk Fluency Modules:

Module 1: What’s Email Marketing and Why Does It Matter?

This foundational module introduces the core concepts of email marketing and its enduring importance in the digital landscape. It explains why, despite the rise of social media, email remains a highly effective channel for businesses to nurture leads, build relationships, and drive sales. You’ll gain a fundamental understanding of permission-based marketing and the significance of building an owned email list, contrasting it with the ‘rented’ audiences on social platforms. The module explores the various ways businesses utilize email marketing, including newsletters, promotional campaigns, automated sequences (like welcome series or abandoned cart reminders), and customer relationship management. It emphasizes the high ROI potential of email marketing when done correctly. You’ll learn key terminology (e.g., open rate, click-through rate, conversion rate, bounce rate, unsubscribe rate) and understand the basic legal requirements related to email marketing (like CAN-SPAM and GDPR). This module sets the context, ensuring you grasp the strategic value of email marketing before diving into the specifics of the Flodesk platform, positioning you to explain its benefits confidently to potential clients.

Module 2: Flodesk Backend Structure

Before designing beautiful emails, it’s crucial to understand the underlying structure of the Flodesk platform. This module provides a comprehensive tour of the Flodesk dashboard and its core components. You’ll learn how to navigate the interface confidently, understanding the purpose of each section: Emails, Forms, Workflows, Audience (Subscribers and Segments), and Account Settings. Key setup procedures are covered, such as integrating the platform with a client’s website, setting up domain authentication (DKIM) for improved deliverability, configuring brand settings (logos, colors, fonts), and managing billing and account details. This ensures that the technical foundation is correctly established before launching any campaigns. Understanding the backend structure allows for efficient management, troubleshooting, and leveraging the full capabilities of Flodesk. This module is essential for ensuring a smooth and professional setup, whether for your own business or for clients entrusting you with their email marketing infrastructure. It’s about building the house on solid ground before decorating the rooms.

Module 3: Setting Up Audience Segments

Sending the same message to everyone is rarely the most effective email marketing strategy. This module focuses on the power of audience segmentation within Flodesk. You’ll learn why segmenting your email list – dividing subscribers into smaller groups based on shared characteristics, interests, or behaviors – is crucial for delivering more relevant and personalized content. The module covers the various ways to create segments in Flodesk, such as based on how someone subscribed (e.g., which opt-in form they used), their engagement level (e.g., frequent openers vs. inactive subscribers), purchase history (if integrated), or custom data fields. You’ll explore practical use cases for segmentation, like sending targeted promotions to specific customer groups, delivering tailored content based on interests, or re-engagement campaigns for inactive subscribers. Mastering segmentation allows you to increase open rates, click-through rates, and conversions by making your emails feel more personal and valuable to each recipient. This module moves beyond basic list management towards more sophisticated, results-driven email marketing tactics.

Module 4: Building Forms

An email list doesn’t grow by itself; you need effective ways to capture subscriber information. This module dives deep into creating various types of opt-in forms using Flodesk’s intuitive builder. You’ll learn how to design visually appealing and high-converting forms that align with a client’s branding. The module covers the different form types available in Flodesk: inline forms (embedded within website content), pop-up forms (triggered by time, scroll, or exit intent), and full-page landing forms (often used for specific lead magnets). You’ll master the customization options, including choosing layouts, adding images, customizing fonts and colors, crafting compelling call-to-action button text, and deciding which information fields to include (e.g., name, email). Best practices for form placement on websites and strategies for creating enticing lead magnets (freebies offered in exchange for an email address) are also discussed. This module equips you to build the essential gateways for growing a client’s email list effectively, transforming website visitors into valuable subscribers.

Module 5: Crafting Eye-Catching Emails

Flodesk is renowned for its beautiful email templates and user-friendly design interface. This module teaches you how to leverage these features to create stunning, on-brand emails, even without prior graphic design experience. You’ll explore Flodesk’s template library and learn how to customize existing templates or build emails from scratch using the drag-and-drop editor. The focus is on creating emails that are not only visually appealing but also effective in communicating the intended message and driving action. This includes best practices for email layout, image usage, font selection, call-to-action button design, and ensuring mobile responsiveness (emails look great on all devices). You’ll learn how to incorporate branding elements consistently (logos, colors) and write compelling subject lines and preview text to maximize open rates. Guest instructor Sarah Ellefson contributes insights on the anatomy of a good email, ensuring your designs are strategically sound. This module empowers you to create emails that capture attention, reflect professionalism, and engage subscribers effectively.

Module 6: Building Workflows

Automation is where email marketing truly shines, saving time and enabling personalized communication at scale. This module focuses on mastering Flodesk Workflows, the platform’s automation feature. You’ll learn how to design and build automated email sequences that trigger based on specific subscriber actions or time delays. Common and powerful workflow examples are covered in detail, such as creating a welcome sequence for new subscribers (introducing the brand and delivering an opt-in freebie), setting up nurture sequences to build relationships over time, and potentially designing sales funnel sequences. The module covers the different workflow triggers (e.g., subscriber added to segment, specific date), actions (e.g., send email, time delay, apply condition), and conditions (e.g., check if subscriber clicked a link). You’ll learn how to map out workflow logic visually within Flodesk and test sequences thoroughly before activation. Mastering workflows allows you to provide advanced automation services to clients, significantly enhancing their email marketing sophistication and effectiveness. The anatomy of a new subscriber sequence and sales email sequence templates are key resources here.

Module 7: Setting Up Flodesk For A Client

This module transitions from learning Flodesk skills to applying them in a client service context. It provides a practical checklist and process for setting up and managing a Flodesk account on behalf of a client. Building on Module 2 (Backend Structure), it covers the specific steps involved in a client setup project, from initial consultation and information gathering (using the Client Onboarding Questionnaire template) to technical implementation and handover (if applicable). Topics include best practices for managing client login credentials securely, importing existing subscriber lists correctly (ensuring compliance), setting up initial segments based on client needs, configuring branding elements to match the client’s visual identity, and integrating Flodesk with the client’s website and other relevant tools. It also addresses communication strategies for keeping clients informed during the setup process and setting clear expectations for ongoing management (if you’re providing retainer services). This module ensures you can confidently and professionally offer Flodesk setup as a distinct service or as part of a larger email marketing package.

Module 8: Getting Clients as an Email Marketing Expert

Equipped with Flodesk fluency, the final step is attracting and securing clients who need your expertise. This module focuses specifically on marketing yourself as an Email Marketing VA or Flodesk specialist. It builds upon the general client acquisition principles from the Pin & Thrive course but tailors them to the email marketing niche. You’ll learn how to articulate the value of professional email marketing management, highlighting benefits like list growth, improved engagement, automated sales, and time savings for the business owner. Strategies for showcasing your Flodesk skills (e.g., portfolio pieces, case studies, testimonials) are explored. The module covers how to position yourself as a knowledgeable expert and trusted partner, acting as a leader when joining a client’s team. It discusses pricing strategies for email marketing services (project-based vs. retainers) and how to craft proposals that resonate with businesses seeking Flodesk help. Insights on finding clients specifically looking for Flodesk support (e.g., in relevant online communities, through networking) are provided, empowering you to build a roster of high-paying email marketing clients.