Introduction
Are you struggling to capture attention and drive sales in today’s crowded digital landscape? 🌪️ In a world информации where consumers are bombarded with content, the ability to create compelling, persuasive video content is no longer a luxury—it’s a necessity. Enter Jon Benson – The NOW VSL Method 2020, a groundbreaking course designed to transform your approach to online selling. Jon Benson, often hailed as the inventor of the Video Sales Letter (VSL), has condensed his decades of experience and billions of dollars in sales generated for himself and his clients into this comprehensive program. The core purpose of The NOW VSL Method 2020 is to equip marketers, entrepreneurs, and business owners with a proven, step-by-step system to write and produce VSLs that not only grab attention but convert viewers into loyal customers at unprecedented rates. 📈 Students can expect to dive deep into the psychology of selling, learn the nuances of persuasive copywriting specifically for video, and master the iconic VSL formula that has revolutionized online marketing. This isn’t just about learning to write a script; it’s about understanding the art and science behind crafting messages that resonate, engage, and ultimately, drive massive action. Whether you’re launching a new product, scaling an existing business, or looking to elevate your marketing skills, Jon Benson – The NOW VSL Method 2020 promises to provide you with the tools, techniques, and software insights needed to create VSLs that truly deliver results. Prepare to unlock a new level of marketing prowess. 🔑
Course Description
Jon Benson – The NOW VSL Method 2020 is a comprehensive, software-enhanced training program meticulously designed to teach you how to create high-converting Video Sales Letters (VSLs) from scratch. This course stands out due to its unique blend of Jon Benson’s legendary VSL formula, practical software tools, and in-depth psychological triggers that compel viewers to act. The structure is built around the proprietary NOW VSL software, which guides you through each step of the VSL creation process, offering pre-written, proven copy snippets and a framework based on Benson’s billion-dollar formula. 😲 The teaching style is direct, actionable, and results-oriented, combining video lessons from Jon Benson himself with hands-on application using the software. Key highlights include access to line-by-line, word-for-word copy that has been tested and proven in countless multi-million dollar campaigns, instant slide formatting for PowerPoint or Keynote, and an organized system for managing all your VSL components. You’re not just learning theory; you’re actively building a powerful sales asset. The course emphasizes efficiency and effectiveness, aiming to make VSL creation accessible even for those without prior copywriting or video production experience. It’s an immersive experience into what makes Jon Benson – The NOW VSL Method 2020 a leader in sales conversion education. 🚀
Beyond the core VSL creation process, Jon Benson – The NOW VSL Method 2020 delves into the advanced strategies that separate mediocre VSLs from record-breaking ones. This includes understanding the nuances of video persuasion, mastering storytelling techniques that captivate audiences, and learning the technical secrets for VSL production and online deployment that maximize reach and impact. 🤯 The course provides a holistic approach, covering everything from the initial concept and scriptwriting to video production tips and even strategies for driving traffic to your VSLs. One of the standout features is the emphasis on creating VSLs that work effectively on various platforms and for different purposes, including short-form VSLs for opt-ins or upsells. Furthermore, the inclusion of valuable bonuses like “The 28-Day Product Creation Formula” and “Leads In A Box” extends the course’s value far beyond just VSL writing, positioning it as a complete system for online business growth. It’s about transforming your words into cash, consistently and predictably. 💵
Ideal Student
- Digital Marketers & Copywriters: Professionals looking to master the art of VSL creation to significantly boost conversion rates for their clients or their own campaigns. If you want to add a high-demand, high-impact skill to your arsenal, Jon Benson – The NOW VSL Method 2020 provides the blueprint. ✍️
- Entrepreneurs & Startup Founders: Individuals launching new products or services who need a powerful, cost-effective way to communicate their value proposition and drive initial sales. This course helps you craft compelling messages even with a limited budget. 🚀
- Business Owners (Online & Offline): Established business owners seeking to leverage the power of video to expand their reach, generate more leads, and increase sales in the digital realm. If you want to tap into the VSL phenomenon, this is your guide. 🏢
- Coaches, Consultants & Course Creators: Experts who want to sell their knowledge and services more effectively online. A well-crafted VSL can be the cornerstone of a successful launch for your programs or high-ticket offers. 🧑🏫
- Affiliate Marketers & Info-Product Sellers: Marketers who rely on persuasive communication to sell products (their own or others’) and want to dramatically improve their sales figures by implementing a proven VSL strategy. 📈
Learning Outcomes
- Master Jon Benson’s Billion-Dollar VSL Formula: You’ll gain an intimate understanding of the specific structure, psychological triggers, and copy elements that have generated over a billion dollars in sales, enabling you to replicate this success. 🏆
- Write High-Converting VSL Scripts Efficiently: Learn to use The NOW VSL software and its click-and-save copy features to create compelling VSL scripts quickly, even if you’re not a seasoned copywriter. Speed and quality combined! ⚡
- Understand Advanced Persuasion & Sales Psychology: Delve into the ‘why’ behind the words with The Persuasion Formula Videos, empowering you to apply these powerful principles across all your marketing efforts, not just VSLs. 🧠
- Produce and Format VSLs for Maximum Impact: Acquire the knowledge to format your VSL slides professionally and learn technical secrets for video production and compression, ensuring your VSLs look great and load fast. 🎬
- Develop a Comprehensive Online Sales Strategy: Beyond VSL creation, learn how to create products, generate leads, and drive traffic, transforming your VSL into a core component of a thriving online business. This is a key outcome of Jon Benson – The NOW VSL Method 2020. 🌐
Course Modules
The Jon Benson – The NOW VSL Method 2020 is meticulously structured into powerful modules, each designed to build upon the last, guiding you from foundational concepts to advanced execution. You’ll not only learn the theory but also apply it directly using the innovative NOW VSL software and insights from Jon Benson himself. Let’s explore what each module offers: 👇
Module 1: The VSL Revolution & The NOW VSL Core Principles 🚀
This foundational module introduces you to the world of Video Sales Letters and their incredible power in modern marketing. You’ll discover why VSLs consistently outperform traditional sales pages and how they’ve become the go-to tool for top marketers worldwide. Jon Benson sets the stage by explaining the evolution of the VSL (which he pioneered) and the core philosophy behind Jon Benson – The NOW VSL Method 2020. You’ll understand the critical importance of grabbing attention immediately in a fast-paced online environment. This module also provides an overview of the NOW VSL software, showcasing how it streamlines the creation process. Key takeaways include understanding the current marketing landscape, the psychological advantages of VSLs, and a clear vision of how this course will empower you to create ‘words that get cash.’ It’s about shifting your mindset to think like a VSL pro from day one and appreciating the systematic approach the NOW VSL offers. You’ll learn why just having a sales letter isn’t enough anymore and how a VSL can amplify your message and conversions by up to 300%. This module ensures you start with a strong understanding and motivation. 💪
Module 2: Unlocking Jon Benson’s Billion-Dollar VSL Formula 💰
Module two dives deep into the heart of the course: Jon Benson’s legendary VSL Formula. This isn’t just any formula; it’s a system that has been rigorously tested and proven to generate over a billion dollars in sales across diverse niches and in multiple languages. You’ll get an unprecedented look at the exact structure, sequence, and psychological triggers that make this formula so incredibly effective. Jon breaks down each component of the VSL, from the attention-grabbing opening to the compelling close, explaining the strategic purpose of every section. You’ll learn how to build irresistible desire, handle objections proactively, establish unshakeable credibility, and craft calls to action that viewers can’t ignore. This module is more than a theoretical overview; it’s a practical guide to implementing the formula within the NOW VSL software. Understanding this formula is crucial, as it forms the backbone of every successful VSL you’ll create using Jon Benson – The NOW VSL Method 2020. You’ll discover the specific emotional and logical levers to pull at each stage of your VSL to guide your prospect seamlessly towards the sale. It’s like getting the keys to a vault of conversion secrets. 🗝️
Module 3: Your Instant Copywriting Arsenal: Click-and-Save Gold ✨
Imagine having access to lines of copy written by Jon Benson himself, ready to be adapted and deployed in your VSLs. That’s exactly what Module 3 delivers. This section focuses on the “Click-and-Save Copy Proven To Work” feature of The NOW VSL software. You’ll learn how to leverage a vast library of pre-written copy snippets, phrases, and templates that are already optimized for high conversion. These aren’t generic placeholders; they are crafted based on years of testing and real-world results from multi-million dollar VSLs. Jon explains the psychology behind these powerful “word-money” phrases and shows you how to customize them to fit your specific product, audience, and offer, ensuring your VSL sounds unique while retaining its persuasive power. This module significantly speeds up the VSL writing process, making it accessible even if you’ve never written sales copy before. It helps overcome writer’s block and ensures that the copy you use is already battle-tested. You’ll explore the various categories of copy available within the software and how to strategically weave them into the Billion-Dollar VSL Formula. Jon Benson – The NOW VSL Method 2020 empowers you by making expert-level copywriting accessible at the click of a button. It’s like having Jon Benson as your personal copy chief. 👨💻
Module 4: Seamless VSL Creation: Navigating The NOW VSL Software 💻
This module provides a comprehensive, step-by-step walkthrough of The NOW VSL proprietary software. You’ll become proficient in using all its features to build your VSLs efficiently and effectively. From setting up your project to organizing your slides, paragraphs, and notes, this module covers it all. You’ll learn how the software intuitively guides you through Jon Benson’s VSL formula, prompting you for information and providing copy suggestions along the way. A key focus is on the software’s organizational capabilities, ensuring you never lose a brilliant idea or a killer hook. The module demonstrates how to easily edit, delete, or rearrange sections of your VSL with simple clicks, maintaining a smooth creative flow. You’ll also see how to use the built-in note-taking features to capture insights specific to each part of your VSL. The goal is to make you feel completely comfortable and confident using the software, transforming it into your central hub for VSL creation. Mastering the software is essential to fully leveraging the power of Jon Benson – The NOW VSL Method 2020. You’ll appreciate how this tool eliminates the usual frustrations of managing complex sales scripts, keeping everything you need in one convenient, accessible place, whether you’re on a PC, Mac, tablet, or phone. 📱
Module 5: The Psychology of Sales: Deep Dive with Persuasion Formula Videos 🧠
While the NOW VSL software provides the ‘how,’ this module, centered around “The Persuasion Formula Videos,” reveals the critical ‘why’ behind the billion-dollar VSL strategies. Jon Benson personally guides you through the deep psychological principles that make his VSLs so incredibly effective. You’ll gain insights into consumer behavior, decision-making processes, and the emotional triggers that lead to a purchase. This module goes beyond surface-level tactics, explaining the science of influence and how to ethically apply it in your VSLs. You’ll learn why certain phrases work, how to build rapport and trust through video, and the subtle nuances that can dramatically increase conversion rates. These videos are designed to elevate your understanding from simply following a template to truly mastering the art of persuasion. The knowledge gained here is invaluable, as it can be applied to all aspects of your marketing—emails, ads, webinars, and more. Jon Benson – The NOW VSL Method 2020 ensures you’re not just a script assembler but a skilled persuader. This is where you learn to see “under the hood” of successful sales psychology, enabling you to adapt and innovate in your own marketing. It’s about becoming a ‘Sales Copy Wizard’ yourself. 🧙♂️
Module 6: From Script to Screen: Pro VSL Production & Formatting Secrets 🎬
Once your compelling VSL script is ready, Module 6 teaches you how to bring it to life as a professional-looking video. A major highlight is the “Instant Sales Slide Formatting” feature. You’ll learn how to effortlessly export your sales letter directly from The NOW VSL software into perfectly formatted PowerPoint or Keynote slides, saving you hours of tedious work. This module also covers essential VSL production techniques, even if you’re on a budget. Jon shares insider tips on slide design, pacing, and visual elements that keep viewers engaged. Crucially, you’ll discover the “compression secrets used by the eight and nine-figure VSL pros.” This knowledge can save you significant money on hosting fees and dramatically improve viewer experience by ensuring your VSLs load quickly and play smoothly, even on slower connections. Understanding these technical aspects can make the difference between a VSL that fails due to technical glitches and one that becomes a “cold-traffic killer.” This section demystifies the video production process, showing you how to take your VSL from script to a web-ready video efficiently. Jon Benson – The NOW VSL Method 2020 makes this often-daunting step straightforward and manageable. 🛠️
Module 7: StorySelling Mastery: Weaving Narratives That Captivate & Convert 📖
Stories sell, and in this module, you’ll master the art of “StorySelling” specifically for VSLs, leveraging Jon Benson’s exclusive “The Story Formula.” This bonus content, originally shared at a high-ticket private mastermind, is integrated to show you how to craft compelling narratives that deeply connect with your audience and drive them to action. You’ll learn different story archetypes, how to structure your story for maximum emotional impact, and how to seamlessly integrate your product or service as the solution within that narrative. Jon teaches you to identify the core desires and pain points of your audience and weave stories that resonate with their experiences and aspirations. This module goes beyond simple anecdotes, showing you how to build a story arc that builds tension, creates empathy, and leads to a satisfying resolution—the purchase of your offer. Effective storytelling can transform a dry sales pitch into an engaging and memorable experience. By mastering The Story Formula within Jon Benson – The NOW VSL Method 2020, you’ll be able to make your VSLs not just persuasive, but also genuinely enjoyable and relatable for your viewers, significantly boosting their effectiveness. This is about making your VSL unforgettable. 🌟
Module 8: Rapid Results: Short-Form VSLs & 28-Day Product Launch Blueprint ⏱️
This module focuses on speed and broader application of your new skills. First, you’ll discover the power of short-form VSLs with the upcoming software feature that auto-generates 1-minute, 5-minute, and 20-minute VSLs based on your long-form entries. These are perfect for opt-in pages, upsells, social media ads, or quick engagement videos. You’ll learn the strategy behind these shorter formats and how to deploy them effectively. Second, if you don’t have a product to sell yet, or want to launch a new one, this module includes Jon’s “28-Day Product Creation Formula.” This invaluable bonus provides a day-by-day plan to take an idea from concept to a market-ready product in just four weeks. It covers everything from idea validation and content creation to packaging and setting up for sales. This means Jon Benson – The NOW VSL Method 2020 isn’t just for those with existing offers; it can help you create the very product your VSL will sell. This dual focus on rapid VSL adaptation and quick product creation makes this module incredibly practical, aiming to get you “from concept to cash” as swiftly as possible. It’s about empowering you to take massive action and see tangible results quickly. 💨
Module 9: Automated Lead Generation: “Leads In A Box” & Ad Domination 🎯
Creating a killer VSL is one thing; getting targeted eyeballs on it is another. Module 9 addresses this critical aspect with the “SUPER BONUS: Leads In A Box!” This is a comprehensive, turn-key lead generation system designed to help you get more leads and customers for your offers. You’ll receive blueprints and secrets for various advertising platforms, including “Bulletproof Market Research Blueprint,” “Bulletproof Facebook Ad Secrets,” “Bulletproof YouTube Ad Secrets,” “Bulletproof Twitter Ad Secrets,” “Bulletproof GDN Ad Secrets,” “Bulletproof Adwords Ad Secrets,” and “Bulletproof Instagram Ad Secrets.” This isn’t just a cursory overview; it’s designed to give you actionable strategies to drive targeted traffic to your VSLs. Additionally, this module introduces “The Bot Marketing System,” tapping into another powerful avenue for lead generation and customer engagement. By implementing the strategies in this module, you can ensure your perfectly crafted VSLs, created using Jon Benson – The NOW VSL Method 2020, reach the right audience and have the maximum opportunity to convert. This transforms your VSL from a standalone sales tool into the engine of a powerful, automated marketing machine. 🤖
Module 10: Ongoing Success: Community, Expert Tools & Future-Proofing Your Skills 🛠️
The final module focuses on ensuring your long-term success and continued growth. A key component is “Exclusive Access To The Copy Posse,” Jon Benson’s private members-only community. Here, you can get feedback on your VSLs (even from Jon himself, who normally charges $5,000/hour for consultation), network with other successful marketers and copywriters, and stay updated on the latest VSL strategies. This ongoing support system is invaluable. Furthermore, this module details the integration and benefits of partner tools provided as bonuses: a “60-Day Free Trial of Vidalytics” (for advanced VSL hosting features like auto-play on iPhones and lead capture on pause) and a “FREE Lifetime Subscription To Easy VSL” (for rapid VSL script-to-video creation and audio syncing). You’ll also learn about the “Deep Dive Training Videos”—over twelve additional hours covering essential VSL components with Q&A sessions and case studies, further solidifying your mastery. Jon Benson – The NOW VSL Method 2020 aims to equip you not just for one successful VSL, but for a career of high-converting marketing, providing the resources, community, and tools to adapt and thrive. This is about building a sustainable skill set and support network. 🤝
Pros and Cons
Pros
- ✅ Proven Billion-Dollar Formula: Access to Jon Benson’s VSL formula, directly responsible for over $1 billion in sales, is the cornerstone of Jon Benson – The NOW VSL Method 2020.
- ✅ Time-Saving Software: The NOW VSL software with click-and-save copy and instant slide formatting drastically reduces VSL creation time.
- ✅ Comprehensive Training: Covers everything from scriptwriting and psychology to video production and lead generation.
- ✅ Expert Guidance: Direct teachings from Jon Benson, the inventor of the VSL, including his Persuasion Formula Videos.
- ✅ Valuable Bonuses: Includes incredible add-ons like The 28-Day Product Creation Formula, Leads In A Box, and lifetime access to Easy VSL.
- ✅ Supportive Community: Exclusive access to The Copy Posse for feedback, networking, and ongoing learning.
Cons
- ❌ Learning Curve: While the software is intuitive, mastering the full depth of the formula and psychological principles may take time and effort.
- ❌ Software Dependency: The method is closely tied to The NOW VSL software, which might be a consideration for those preferring other tools (though export options are available).
- ❌ Cost Factor: As a premium course from a top expert, the investment might be higher than generic VSL courses (though value is immense).
- ❌ Information Overload Potential: The sheer volume of information, including bonuses, could be overwhelming for absolute beginners if not paced correctly.
- ❌ Some Features Phased: The sales page mentioned some software features (like short-form VSL auto-generation) were upcoming in Beta, so availability of all features from day one might vary.
- ❌ Requires Action: This is not a magic bullet; success requires diligent application of the learned principles and consistent effort.
FAQs
Is Jon Benson – The NOW VSL Method 2020 suitable for beginners with no copywriting experience?
Absolutely! 👍 The course is designed with beginners in mind. The NOW VSL software includes click-and-save copy written by Jon Benson, and the formula provides a clear structure. While copywriting experience helps, the system is built to guide anyone through creating a powerful VSL.
What if I don’t have a product to sell yet?
No problem! One of the incredible bonuses included is “The 28-Day Product Creation Formula.” This will guide you step-by-step in creating your first product and getting it online in just four weeks. So, you can learn to create VSLs and the product to sell with them simultaneously.
Do I need expensive video equipment to create VSLs with this method?
Not necessarily. While professional equipment can enhance quality, Jon Benson – The NOW VSL Method 2020 teaches you how to create effective VSLs with simple tools. The focus is on the script and message. The software exports to PowerPoint/Keynote, and tools like Easy VSL (bonus) simplify video creation.
How is this different from other VSL courses on the market?
This course is unique because it’s built around Jon Benson’s proprietary “Billion-Dollar VSL Formula” and his direct teachings. Jon is the inventor of the VSL. Plus, it includes the NOW VSL software, extensive proven copy, and unparalleled bonuses like “Leads In A Box” and access to “The Copy Posse” community. It’s a complete system from the source. 🌟
Is there ongoing support after I purchase the course?
Yes! Students get exclusive access to “The Copy Posse,” a private community where you can ask questions, get feedback on your VSLs (even from Jon Benson at times), and network with fellow marketers. This provides continuous learning and support.
What kind of results can I realistically expect from Jon Benson – The NOW VSL Method 2020?
While results vary based on your niche, offer, and implementation, the VSL formula taught has generated over a billion dollars in sales. The course is designed to significantly improve your conversion rates. Students have reported substantial increases in sales and lead generation after applying the method. The key is consistent application of the principles taught. 🎯
Final Verdict
After a thorough review, Jon Benson – The NOW VSL Method 2020 emerges as a powerhouse program for anyone serious about leveraging Video Sales Letters to drive significant online sales. Its core strength lies in the direct access it provides to Jon Benson’s billion-dollar VSL formula, refined over years and responsible for staggering revenue figures. The integration of The NOW VSL software, with its click-and-save copy and intuitive workflow, makes the complex art of VSL creation accessible even to those without extensive copywriting or tech skills. This isn’t just a course; it’s a comprehensive system that combines proven theory, practical software, and invaluable community support. The sheer volume of high-quality bonuses, including The 28-Day Product Creation Formula, Leads In A Box, and tools like Easy VSL and Vidalytics trials, adds immense value, making it a holistic solution for online business growth, not just VSL writing. 📈 While the investment might be a consideration, the potential ROI from implementing even a fraction of what’s taught can far outweigh the cost. The course is particularly potent for digital marketers, entrepreneurs, and business owners who understand that a high-converting VSL is a non-negotiable asset in today’s market. If you’re ready to stop guessing and start implementing a proven system for turning words into cash, then Jon Benson – The NOW VSL Method 2020 is unequivocally worth it. It provides a clear roadmap, powerful tools, and the expert guidance needed to master one of the most effective sales mechanisms online today. This is a top-tier investment in your marketing education and business success. Highly recommended. ⭐⭐⭐⭐⭐