Julie Stoian – The Digital Gangsta

What do you get with The Digital Gangsta?

A Comprehensive 8+ Module Training Program that Covers How to Bring a Business to Life Online Through Digital Marketing Skills + Strategies. The first how-to and strategy program of its kind that takes you through the REAL LIFE steps I do every day with my top clients to find and make money. The focus is on real-life strategies…as in, “Okay this works in the book but how do you really do it in the real world with a budget, time, and talent constraints?”

Here’s how it’s gonna go…. I’m going to teach you tech + strategy, and give you as comprehensive and clear of education as I can on how I do what I do every day, and how you can do it for yourself and others as well.

Module 1: Planning + Market Research for a New Digital Product or Service
How do you test the waters of an idea/service/offer before you dump THOUSANDS down the drain? We’ll go over the FIRST things you need to do with a business before you do anything else.

• Overall Business Assessment: Is the business non-existent yet, or is it online but a disaster and disorganized?
• Competition Assessment: Where are the business’s competitors and what are they doing that works?
• Business Owner Assessment: Including evaluating the lifestyle, personality, time and skill set of the business owner.
• Past Success/Failure Assessment: Why things work and why they don’t. How to learn from mistakes so they aren’t repeated.
• Ideal Client Avatar: Who is the customer, who is the lead, and how do the ideas and/or existing offers reach the avatar?
• Budgeting + Timelines: The best plans in the world mean nothing if there’s no money or no time to work with.
• Research Phase Setup: What you need and what you don’t in the development of an online business.
• Business Setup: Everything you need to know to get started…and nothing more.

Module 2: Brand Development
Learn how to create a brand through colors, fonts, and messaging. Understand the bare minimum to get started vs. the whole SHEBANG, and how to know what to spend money on and where. Creating a brand that’s flexible enough to pivot in the fast-moving digital space is KEY.

• A Logo that can Grow: Logos on a budget when the business is just getting started. How to create one that can pivot and grow.
• Brand Boards: How to create them in Photoshop for consistency across all materials.
• Business Name vs. Product Names: Brainstorming names that are memorable.
• Tag lines, Titles, Domain Names: For funnels, web, and other platforms.
• Templates, Cover Photos, and Consistency: Planning for what you need to create a consistent theme.
• Professional Photos: Branding photo shoots on a budget.

Module 3: Creation of Programs + Offers

Problem solving and agitation. The master plan built and then broken down into chunks. What is the BIG plan and vision, and how to create smaller affordable step-by-step plans for the build-out of an online business? And mostly, how can you make a plan that’s FLEXIBLE enough to pivot as needed?

• Development of Core Offers: How to pick and frame your core offers, including what is easiest to start with.
• Development of Entry Offers Creation of entry-level offers that take into consideration wow factor, value, price, and cost to make.
• Development of Free Offers: Discovery and development of PDF’s, Checklists, e-Guides, Quizzes, Masterclasses, e-Courses + more.
• Pairing Up Your Offers: Even if you can’t execute the master vision right from the start, pair up your offers for maximum profits.
• Outline of Content/Preparation for Launch: How to break up the plan into manageable phases with outlines and calendar dates for launch.
• Pricing Hacks and Strategies: Make sure you have the right price so it’s bound to sell!

Module 4: Lead Generation to 1k Subscribers Prior to a Launch

Using Lead Magnets, Content Upgrades, Challenges, and Facebook Ads for a pre-sell and BETA launch. How to get to a list of 1000 subscribers with classic list building strategies, why you use them, and preparation for the release of a product.

• List Building Foundations: What email service provider to use, best practices, and setup.
• Giveaways: Running a giveaway that generates quality leads for the launch of your product.
• Free Challenges: How to create and style a challenge that excites your prospects.
• Quizzes: How to create a quiz to generate leads.
• Live Webinars: All the steps to creating a live webinar for list building.
• Messenger Bots: How to use FB Live and messenger bots to grow your list.
• Running Ads: How to use Facebook Ads to build your list.
• Facebook Group: Using Facebook groups to keep your list warm

Paragraph

Worth: $1,997