Course Review: Perry Marshall & Mike Rhodes – Display Network Bootcamp 2016
Introduction
The Perry Marshall & Mike Rhodes – Display Network Bootcamp 2016 is an in-depth training program designed to help marketers and advertisers master the Google Display Network (GDN). This course promises to elevate your GDN game, enabling you to capture high-quality traffic, lower ad costs, and ultimately dominate your market. In a digital landscape where competition is fierce, understanding the intricacies of display advertising can be a game-changer. This bootcamp provides actionable strategies, insider tips, and proven tactics for creating effective GDN campaigns 🚀.
This course is structured to take you from foundational knowledge to advanced techniques, ensuring that participants of all levels can derive substantial benefit. Whether you’re a seasoned PPC expert or just starting with online advertising, the Display Network Bootcamp 2016 equips you with the skills and knowledge needed to succeed. The course focuses on practical application, emphasizing real-world examples and case studies to illustrate key concepts. Participants can expect to learn how to leverage the GDN’s vast reach and targeting capabilities to drive meaningful results for their businesses or clients 🎯.
The bootcamp’s comprehensive approach covers everything from basic campaign setup to advanced optimization strategies. You’ll discover how to identify the most profitable targeting options, craft compelling ad creatives, and track your campaign performance effectively. By the end of this course, you will have a solid understanding of how to navigate the complexities of the GDN, avoid common pitfalls, and maximize your ROI. This course gives you the tools and insights needed to stand out from the competition and achieve significant growth through strategic display advertising 💥.
Course Description
The Perry Marshall & Mike Rhodes – Display Network Bootcamp 2016 is a 5-module power course designed to transform your approach to the Google Display Network. Hosted by AdWords expert Mike Rhodes, the course aims to elevate participants into the top 1% of GDN advertisers. The bootcamp emphasizes actionable strategies for generating thousands of clicks per day while maintaining low costs. It challenges the common notion that the GDN is a complex and often frustrating platform, offering a clear path to success 🧭.
Each module focuses on a specific aspect of GDN advertising, starting with targeting and campaign setup, and progressing to ad design, landing page optimization, and performance measurement. The course incorporates real-world examples, case studies, and practical exercises to reinforce learning. Mike Rhodes shares his personal experiences and insights, drawing from his extensive work with one of Australia’s largest PPC management firms. This hands-on approach ensures that participants gain a deep understanding of the material and can apply it effectively in their own campaigns 🧑🏫.
The course covers a range of essential topics, including behavioral targeting, customer match email lists, contextual targeting, and remarketing. It also delves into the technical aspects of campaign management, such as bid and budget management, and the use of AdWords Editor. By providing a comprehensive toolkit and a step-by-step approach, the Display Network Bootcamp 2016 empowers advertisers to unlock the full potential of the GDN and achieve exceptional results 🏆.
Ideal Student
- Digital marketers looking to master the Google Display Network 🧑💻
- PPC specialists aiming to improve their display advertising performance 📈
- Business owners seeking to drive more traffic and conversions through the GDN 💼
- Advertising consultants wanting to offer expert GDN services to their clients 🤝
- Anyone interested in leveraging the GDN to gain a competitive edge in their market 🥇
Learning Outcomes
- Understand the fundamental principles of the Google Display Network 💡
- Implement advanced targeting techniques to reach the right audience 🎯
- Create compelling ad creatives that drive clicks and conversions 🎨
- Optimize landing pages for maximum impact and ROI 💲
- Track and measure campaign performance effectively using Google Analytics 📊
Course Modules
Module 1: The Many Ways to Exploit GDN Targeting
This module dives deep into the various targeting options available on the Google Display Network. It covers behavioral targeting, explaining how to leverage Google’s newest feature, ‘customer match’ email lists, and how to effectively use contextual targeting options. Participants will learn how to get clicks for pennies and achieve CTRs over 20%. The module also explores how to integrate remarketing into existing search campaigns, offering a comprehensive understanding of GDN targeting strategies 🔍.
Module 2: Building Your Campaigns the Right Way from the Ground Up
This module provides a step-by-step guide to building GDN campaigns effectively. It covers the slow, fast, and automatic ways of setting up campaigns, offering tips for bid and budget management. Participants will learn about essential tools for ongoing GDN management and explore the profitable features of AdWords Editor. This module ensures that participants can create and manage their campaigns with confidence and efficiency ⚙️.
Module 3: How to Construct Your Offers, Landing Pages & Ad Design
This module focuses on creating compelling offers, optimizing landing pages, and designing effective ads. It discusses the importance of a big-ticket backend and provides behind-the-scenes insights into a multi-million-dollar Display Network funnel. Participants will learn how to test different ad designs without wasting time and money, and discover where to ‘borrow’ ideas for interesting ad design. The module emphasizes the importance of keeping visitors happy and maintaining ad scent 🖱️.
Module 4: How to Plan & Measure for Success
This module guides participants on how to tie their display strategy to their big-picture business goals and how to track conversions quickly and accurately. It covers the ‘optimum conversion rate’ that must be achieved for profitability and provides Mike’s conversion audit checklist. Participants will learn about Google’s Tag Manager, including whether and how to use it, and how to use call tracking to maximize conversions. This module equips participants with the tools needed to plan, measure, and optimize their campaigns for success 📈.
Module 5: Advanced Session (Basic+ and VIP Only)
This advanced module delves deeper into Gmail ads and the updated YouTube interface. It covers how to use pivot tables to super-charge account management and how to use ‘similar’ audience lists most effectively and profitably. Participants will explore advanced campaign settings and receive more AdWords Editor tips and tricks. This module is designed for those who want to take their GDN skills to the next level 🚀.
Pros and Cons
Pros
- Comprehensive coverage of the Google Display Network ✅
- Actionable strategies and practical tips ✅
- Real-world examples and case studies ✅
- Taught by an experienced PPC expert ✅
- Step-by-step guidance for campaign setup and management ✅
- Advanced techniques for optimizing performance ✅
Cons
- Course content may be outdated (2016) ❌
- Advanced module only available for higher tiers ❌
- Some tools and features may have changed since the course was created ❌
- Requires a solid understanding of basic PPC concepts ❌
- May not cover the latest GDN updates and innovations ❌
- Limited support and community interaction ❌
FAQs
- What is the Google Display Network (GDN)?
The Google Display Network is a vast network of websites and apps where you can display your ads to reach a broad audience. - Who is Mike Rhodes?
Mike Rhodes is a renowned AdWords expert and the instructor of the Display Network Bootcamp 2016. - What will I learn in this course?
You will learn how to master the Google Display Network, implement advanced targeting techniques, create compelling ad creatives, and optimize landing pages for maximum ROI. - Is this course suitable for beginners?
While the course covers foundational concepts, a basic understanding of PPC advertising is recommended. - How can I access the advanced module?
The advanced module is available for Basic+ and VIP members only. - Is the content still relevant in 2024?
While some tools and features may have changed, the core principles and strategies remain valuable for GDN advertising.
Final Verdict
The Perry Marshall & Mike Rhodes – Display Network Bootcamp 2016 offers a wealth of knowledge and actionable strategies for mastering the Google Display Network. While the course content is from 2016, the fundamental principles and techniques remain relevant for display advertising today. Mike Rhodes’ expertise and practical approach make this course a valuable resource for anyone looking to improve their GDN performance. The bootcamp provides a comprehensive understanding of the GDN, from basic targeting to advanced optimization, equipping participants with the skills needed to drive traffic, increase conversions, and achieve their business goals 🚀.
Despite its age, the course’s focus on core strategies and principles makes it a worthwhile investment for those who want to deepen their understanding of display advertising. However, it’s important to consider that some of the specific tools and features mentioned may have been updated or replaced since the course was created. Therefore, it’s advisable to supplement the course with additional research and training on the latest GDN updates and innovations 💡.
Overall, the Display Network Bootcamp 2016 is recommended for digital marketers, PPC specialists, and business owners who are serious about mastering the Google Display Network. The course’s comprehensive approach, practical examples, and expert guidance make it a valuable resource for achieving success in the world of display advertising. By implementing the strategies and techniques taught in this bootcamp, you can gain a competitive edge and drive significant results for your business 🏆.