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Scott Oldford – Leadcraft Masterclass-Facebook Ads

Scott Oldford – Leadcraft Masterclass-Facebook Ads

Want to start profiting with Facebook Ads?
Watch over “my shoulder” for 6 weeks as I show you the tactics, strategies, and methods that I’ve used to grow a multi-million dollar company (and that I’ve used to help grow a LOT of other companies)
HERE’S WHAT YOU CAN EXPECT:

WEEK 1

  • Understand the basics behind Facebook and ensure you’re ready to actually run ads using your advertising account.
  • Understand the structures of campaigns and how to use the 3-Lane Method within your online advertising for success.
  • Develop your 3 Lane Strategy and your 4-Part Advertising Pyramid, giving you an insane advantage over the competition when launching your campaigns.
  • Setup and develop your audiences based on your own unique unfair advantages.
  • Setup and develop your customer conversions, allowing you to properly track and ensure that you’re ready for success.
  • Ensure that your online marketing funnel is fully ready to have ads deployed and your messaging and funnel flow allows for maximized ROI.
  • Develop your budget, understand your Green Lights and ensure that you’ll create a Financial Success Program Overview, allowing you to know exactly what we’ll be covering across the 6 weeks of the program
  • WEEK 2
    • Understanding advertising copy, messaging and how it aligns with buyer mindsets.
    • Setup of Image-Based Conversion Ads and development of your 3 main lead generation campaigns.
    • Setup of your high-impact, low-cost retargeting lead generation campaigns.
    • Setup and development of your budget distribution strategy.
    • Setup of your unique reach campaigns and retargeting.
    • Setup of audience segmentation and Green Light Distribution.
    • Launch your first Facebook Ads.
  • WEEK 3
    • First level optimization and assessment of advertising.
    • Budget distribution for lanes.
    • Planning and development of your Advertising Pyramid.
    • Development and launching of Lead Ads and Video Ads based on real-time market feedback.
    • Audience segmenting, analysis and optimization Q&A #1.
  • WEEK 4
    • Deeper analysis and data action.
    • Development of audience and Awareness Ads.
    • Launch of Advertising Pyramid.
    • Development of Like Campaigns for higher-engagement.
    • Development of Page Post Engagement Campaigns, allowing you to create more attention and awareness with your audience.
    • Development of Video View Campaigns, allowing you to be omnipresent with your audience.
    • Creative types deep dive, allowing you to use types that make the most sense for your brand.
    • Brand voice and using Open Looping and storytelling.
    • Deeper optimization and audience split testing.
  • WEEK 5
    • Profitability and ROI time periods.
    • Sale Ads using images, canvas, video, and pre-selling.
    • Campaign optimization, and duplication.
    • Budget scaling and advanced tactics.
  • WEEK 6
    • Advanced retargeting and Micro-Targeting.
    • Budget Cycling and Funnel Stacking.
    • Audience Cycling.
    • Final overview.

 

Lifetime Offer

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