Digital Marketing Certification Training
The Digital Marketing Certified Associate (DMCA) course is designed to help you master the essential disciplines in digital marketing, including search engine optimization (SEO), social media, pay-per-click (PPC), conversion optimization, web analytics, content marketing, email, and mobile marketing. Digital marketing is one of the world’s fastest-growing disciplines, and this certification will raise your value in the marketplace and prepare you for a career in digital marketing.
Key features
53 hours of instructor-led training
40+ hours of self-paced video
Instructor-led online project mentoring sessions
Instructor “Dream Team” of silicon valley authors
Preparation for OMCA, Google Ads, Google Analytics, Facebook, and YouTube exams
10 rounds of simulations to practice SEO, SEM, website conversion rate optimization, web analytics, and email marketing
Course description
What are the course objectives?
Whether you’re looking for a new career in digital marketing or just wish to add digital to your existing skillset, the DMCA course will prepare you to become a complete digital marketer and make you industry ready on day one. You will acquire the right skills through extensive hands-on practice on a wide range of simulations and projects that will enable you to launch and execute your own digital marketing campaigns. We’ll train you on the latest digital marketing tools, show you how they work and how to gain insights that will help clarify your strategy.
The DMCA course will prepare you for the most sought-after certification exams such as OMCA (OMCP), Facebook Marketing, YouTube Marketing, Google Ads, Google Analytics, and Twitter Marketing.
What are the projects and tools included in the course?
Digital marketing training is incomplete without practical learning. In this course, you will work on four live projects of 10 hours each that will provide you hands-on digital marketing experience. The projects will put you in charge of a website, and you’ll use various digital marketing tools to execute your digital marketing strategy.
Project 1: Google Analytics & SEO: You will set up your business website, ensure proper SEO, and enable Google Analytics to analyze its performance.
Project 2: Google Ads: You will design a Google Ads campaign to increase relevant paid search traffic to your website.
Project 3: Facebook Marketing: You will run a Facebook marketing campaign for your website and maintain the Facebook page to ensure brand visibility and engagement.
Project 4: YouTube and Video Marketing: You will run a YouTube marketing campaign for your website and maintain your YouTube channel.
As a part of our course, we have included guides and exclusive access to various tools such as :
Crazy Egg (60 days access worth $100)
Worth: $799
